There is a lot to consider when planning out a website. There are the colors, fonts, and lay-out, but once you have your audience's attention do you know what you want to tell them? Can you put yourself in their place and write as if you were conversing with them directly?

"There are very few things that are purely conceptual without any hard content." - Kevin Bacon

The Nine Things One Business Owner Wrote that Made Her Competitors Mad

Ok, so the headline above doesn't make a lot of sense, but it might get someone's attention. Grabbing eyeballs, hopefully while also conveying useful information, is the purpose of a good headline. Here are a few examples of techniques that can lead to an attention-attracting headline while still informing the reader of what to expect from the content:

• How to do something: "Five Simple Steps to Create the Perfect Lasagna"
• How to solve a problem: "Seven Ways to Make Better Use of Your Time"
• A pronouncement: "You are Not Really Living Unless You Have Test Driven These Cars"
• A challenging or controversial ctatement: "You Don't Have A Chance Unless Our Law Firm is Representing You"
• A question the reader would like answered: "Can You Afford Not to Invest in Gold?"
• The explanation for something: "How Drugs Affect The Brain"
• An interesting story: "Seven Ostriches Overpower Zookeeper"
• Only the best, most luxurious information: "The Ultimate Guide to Hair Care"
• A numbered list of items: "Top Five Places to Live in the Southeast"

A few other things to consider regarding content format include the sub-header, bulleted or numbered lists, and calls to action. Sub-headers are mini-headlines that can be helpful for conveying information for when people scan the page before setting down to read it. If they are informative they will allow the reader to skip where they need to go, rather than give up reading and moving on to your competitor's website. A bulleted or numbered list of items make information easy to take in and also help with the page scanning. Lists are also helpful for Search Engine Optimization in as much as Google and other search engines seem to prioritize pages with lists over pages without. Calls to action, such as a big bold button that will take you to a vital part of the page, will help guide your readers to where you want them to go.

Now that you know how to write content, let us create a beautiful blog or website for you. On the other hand, if you want to leave the content writing to experts, let our Social Media director create a head-turning campaign for your business. Contact Us Now